various media platforms to highlight the negative impact of corruption and the need for reform, advocates can create a groundswell of public opinion that puts pressure on policymakers to take action. One example of this approach in action is the work of Transparency International (TI), a global organization that works to expose and combat corruption.
TI’s media advocacy efforts in Kenya are a good example of the impact that can be achieved through this approach. In recent years, the organization has worked with local journalists and media outlets to investigate and report on corruption in the country. These reports have exposed numerous cases of corruption, from fraudulent land deals to embezzlement of public funds.